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	<title>Vanilla Republic &#187; variable pricing</title>
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		<title>iTunes Store adds 69¢ &amp; $1.29 price tiers for music</title>
		<link>http://vanillarepublic.com/itunes-store-adds-69-129-price-tiers-for-music/</link>
		<comments>http://vanillarepublic.com/itunes-store-adds-69-129-price-tiers-for-music/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 12:55:28 +0000</pubDate>
		<dc:creator>Michael Brewer</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iTunes Store]]></category>
		<category><![CDATA[variable pricing]]></category>

		<guid isPermaLink="false">http://easeintotheswitch.com/?p=630</guid>
		<description><![CDATA[At Macworld in January, Apple announced that they would be introducing three tiers of pricing to the iTunes Store. Those new pricing tiers are now active. The pricing tiers on the US iTunes Store are now 69¢, 99¢, and $1.29. <a href="http://vanillarepublic.com/itunes-store-adds-69-129-price-tiers-for-music/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>At Macworld in January, <a href="http://easeintotheswitch.com/mac/itunes-store-updates-jan09/">Apple announced</a> that they would be introducing three tiers of pricing to the iTunes Store. Those new pricing tiers are now active. The pricing tiers on the US iTunes Store are now 69¢, 99¢, and $1.29. The good news for modern music buyers is that out of the top ten songs on the store, <span style="text-decoration: line-through;">only three</span> [later in the roll-out] six of them are priced at the top tier of $1.29 – one of which is &#8220;<a href="http://click.linksynergy.com/fs-bin/stat?id=mnf0Ljuy4lo&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewAlbum%253Fi%253D309924955%2526id%253D309924954%2526s%253D143441%2526partnerId%253D30">Boom Boom Pow</a>&#8221; by the <a href="http://click.linksynergy.com/fs-bin/stat?id=mnf0Ljuy4lo&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewArtist%253Fid%253D360391%2526partnerId%253D30">Black Eyed Peas</a>.</p>
<p>None of the top 100 songs are priced at the lower 69¢ price. Catalog items like <a href="http://click.linksynergy.com/fs-bin/stat?id=mnf0Ljuy4lo&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewArtist%253Fid%253D2083606%2526partnerId%253D30">Creedence Clearwater Revival</a>&#8216;s <a href="http://click.linksynergy.com/fs-bin/stat?id=mnf0Ljuy4lo&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewAlbum%253Fi%253D139989114%2526id%253D139988948%2526s%253D143441%2526partnerId%253D30">Greatest Hits</a> do not reflect this new budget pricing tier. That album even contains a few premium tracks like &#8220;<a href="http://click.linksynergy.com/fs-bin/stat?id=mnf0Ljuy4lo&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewAlbum%253Fi%253D139988983%2526id%253D139988948%2526s%253D143441%2526partnerId%253D30">Bad Moon Rising</a>&#8221; and &#8220;<a href="http://click.linksynergy.com/fs-bin/stat?id=mnf0Ljuy4lo&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewAlbum%253Fi%253D139989011%2526id%253D139988948%2526s%253D143441%2526partnerId%253D30">Down on the Corner</a>.&#8221;  However, the full album is priced at a very reasonable $6.99. Finding a 69¢ song on the iTunes Store is like hunting for Easter eggs. I finally found some by looking at <a href="http://click.linksynergy.com/fs-bin/stat?id=mnf0Ljuy4lo&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewArtist%253Fid%253D553899%2526partnerId%253D30">Kraftwerk</a>. &#8220;<a href="http://click.linksynergy.com/fs-bin/stat?id=mnf0Ljuy4lo&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewAlbum%253Fi%253D40555795%2526id%253D40555789%2526s%253D143441%2526partnerId%253D30">Numbers</a>&#8221; is priced at 69¢ along with six other songs. Still, this change isn&#8217;t as bad as one could have imagined. At the time of this writing only 33% of the top 100 songs are priced at an elevated level and one could have easily assumed the entire 100 songs would be $1.29.</p>
<p>I will continue to watch the pricing levels and will report on any large scale trends that differ from what we see today.</p>
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		<title>Updates to the iTunes Store</title>
		<link>http://vanillarepublic.com/itunes-store-updates-jan09/</link>
		<comments>http://vanillarepublic.com/itunes-store-updates-jan09/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 18:43:43 +0000</pubDate>
		<dc:creator>Michael Brewer</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[cellular]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[iTunes Plus]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[variable pricing]]></category>
		<category><![CDATA[Wi-Fi]]></category>

		<guid isPermaLink="false">http://easeintotheswitch.com/?p=138</guid>
		<description><![CDATA[Apple has finally relented to the demands of the music industry to offer variable pricing on songs available through the iTunes Store. Apparently, as a part of this bargain, Apple was able to convince the four major labels to offer their music without copy protection and with higher sound quality – otherwise known as iTunes Plus. <a href="http://vanillarepublic.com/itunes-store-updates-jan09/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.apple.com/pr/library/2009/01/06itunes.html">Apple has finally relented</a> to the demands of the music industry to offer variable pricing on songs available through the <a href="http://www.apple.com/itunes/">iTunes</a> Store. Apple has added two new pricing tiers at $0.69 and $1.29 in addition to the old and still current $0.99 price level. It remains to be seen whether the variable pricing will be a benefit to the customer or not. That all depends on how the record labels decide to price their songs when this change comes in April.</p>
<p>Apparently, as a part of this bargain, Apple was able to convince three of the four major labels (Universal Music Group, Sony BMG, Warner Music Group) to join EMI and indie labels in offering their music without copy protection (<a href="http://en.wikipedia.org/wiki/Digital_Restrictions_Management">DRM</a>) and with higher sound quality – otherwise known as <a href="http://easeintotheswitch.com/mac/upgrade-your-library-to-itunes-plus/">iTunes Plus</a>. Starting today, 8 million songs will be available in the iTunes Plus format. By the end of this quarter, Apple expects to have all 10 million songs available in iTunes Plus. Steve Jobs&#8217; <a href="http://www.apple.com/hotnews/thoughtsonmusic/"><em>Thoughts on Music</em></a> finally bears all of its fruit.</p>
<p>Another benefit for the customer that Apple was able to negotiate is that you can now buy music on the iPhone over cellular networks. You used to have to find a Wi-Fi network to connect to if you felt the need to buy songs from your iPhone, but not now!</p>
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